Media of the 21 Century and How It Affects a Common Man

Media can be defined as the means of communication, to influence people on a very large scale which, can be done through newspapers, radio or TV etc. These Mediums are also generally called the various types of media. 21 century Media is far more advanced than the old media. Over the past few years media has struggled to conquer pressures for the powerful giants of Government and has brought many hidden and forgotten social issues out in the open. It has not only explored different dimensions but also created awareness among the people. The important aspect of today’s media is the utmost ability to reform rigid views and opinions.

Although the existence of media is essential for the equilibrium of the society but, the misuse of it can bring many damaging and undesirable affects. This research will highlight the impact of this kind of media on the common masses; the new face of this century’s media has totally made us dependent on it for communication. Joining sites like Facebook, Twitter etc are not time consuming but offers a wide variety of opportunities to befriend unknown people. With the help of Facebook and Twitter numerous advertising companies promotes their brands, encouraging people to buy their products online. Apart from that, many known celebrities have accounts on twitter through which they directly stay in contact with their fans. Also many famous faces advertize the brands they are associated with on these accounts, for their fans to buy the items.  Incidents related to social issues are ridden with false facts to attract a larger audience. Apart from this fact now a days there is a huge collection of newspapers companies and channels all claiming to broadcast only the truth while, on the other hand very are unbiased and free of any political influence. The phase freedom of speech has very well been exploited and sometimes misused in order to hurt other religions.

 Media of our time has become powerful and has the potential to go towards extreme exploitation if unchecked. Keeping in mind both the sociological and psychological well being of the people, different tactics used by the companies will be explored and studied.